International Workshop on Internationalisation of Products and Systems (IWIPS 2011): CfP

International Workshop on Internationalisation of Products and Systems (IWIPS 2011): The New Silk Route: Eastern Product and Services, Western and Global Markets

11  14 July 2011
[Paper submission new deadline: 31 March 2011]

IWIPS KEYNOTE: Patrick Larvie (Google)

IWIPS 2011 provides an appropriate platform in addressing internationalisation and localisation issues such as usability, product design, user interface design, ethnographic methods, policies, and cultural data collection methods when designing and developing internationally marketed products and systems.

Topics of interest include, but are not limited to:
Internationalization/localisation of software products, web   applications, and hardware products
Processes for producing international products
Methodologies for the collection of international design data
Methodologies for the evaluation of international products
Addressing Cultural differences in product design
Design of products for multilingual communities
Using metaphors for international products
Systems for adapting products
Cultural attitudes towards technology
Cultural bias and adaptation-Cultural diversity and unification
Effect of technology on culture
Global Culture vs. Local Culture on the Internet
Technologies that enhance/aid the design of international   products
HCI4D  HCI for Development
Innovative Solutions for Emerging Markets

The first workshop, IWIPS99, was held at the Rochester Riverside Convention Centre, Rochester, NY USA. The 2001 workshop was held at the Open University, in Milton Keynes, UK, the first to be held outside the U.S. Following the success of the ninth IWIPS 2010 in London, UK, IWIPS11 is being held for the first time in Asia, i.e. in Kuching, Borneo, Malaysia. In addition to the conference, the location would provide participants a first-hand glimpse of the cultural diversity, the home of 2.4 million people comprising more than 30 ethnic groups and 63 languages.

At IWIPS 2011, the participants will consist of designers, practitioners, researchers, from both academia and industry. Given the location, we expect more participation from Asian countries. The workshop will offer tutorials, industrial case studies, demonstrations, keynotes and presentations. In addition, participants will also be able to network and share knowledge and experiences with participants from another co-located conference, Seventh Conference on Information Technology in Asia 2011 (CITA ’11) held simultaneously with IWIPS 2011.  Registration to IWIP 2011 will also entitle you to complimentary registration to CITA11 (

Paper submission: 7 February 2011 31 March 2011
Notification of Acceptance: 18 March 2011 15 April 2011
Camera ready: 18 April 2011  1 May 2011
Registration: 15 May 2011
Conference dates: 11-14 July 2011

International Chair:
Christian Sturm
The German University in Cairo, Egypt

Girish Prabhu
Srishti Labs, Srishti School of Art, Design & Technology, India

Elisa del Galdo
Flow Interactive, United Kingdom

Jose Abdelnour-Nocera
Thames Valley University, United Kingdom

Dave Lewis
senbarila, Germany

Local Chair:
Alvin W. Yeo, Jacey-Lynn Minoi
Universiti Malaysia Sarawak

Additional information
About Sarawak, Borneo:


Flights and cruises into Sarawak: See bottom of


About UUID

UUID (Universal Usability and Interaction Design) SIG at Faculty of Creative Multimedia, Multimedia University, Malaysia.
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