Gamification: Using Game Design Elements in Non-Gaming Contexts

Call For Participation
CHI 2011 Workshop

Gamification: Using Game Design Elements in Non-Gaming Contexts

“Gamification” is an informal umbrella term for the use of video game elements in non-game systems to improve user experience (UX) and user engagement. The recent introduction of ‘gamified’ applications such as Foursquare to large end-user audiences promises new lines of inquiry and rich data sources for the many endeavors in human-computer interaction (HCI) that have explored game-related heuristics, design patterns and dynamics of motivating, positive user experiences – endeavors as various as persuasive technology, funology, incentive centered design, the social psychology of online communities, motivational affordances, or game UX.

The goal of this one-day workshop at CHI 2011 is to bring together HCI researchers and practitioners from these diverse fields to take the next step forward by building a shared picture of the current state of approaches and findings pertinent to gamification, and to identify synergies, key opportunities and questions for future research.

===Submission details===

We invite researchers from all theoretical and methodological backgrounds to submit a 2-4 page position paper in the CHI extended abstracts format on ongoing empirical work, (potentially summative) accounts of existing approaches and findings, or work that might otherwise elucidate the user experience, psychology, social dynamics and design of information systems employing game elements via e-mail to

Note that at least one author of each accepted paper needs to register for the workshop and for one or more days of the conference.

===Organizing Committee===
* Sebastian Deterding, Hamburg University, Germany
* Dan Dixon, University of the West of England, UK
* Lennart Nacke, University of Saskatchewan, Canada
* Kenton O’Hara, Microsoft Research Cambridge, USA
* Miguel Sicart, IT University of Copenhagen, Denmark

* Submission deadline: January 28, 2011
* Notification of acceptance: February 25, 2011
* Workshop: May 7 , 2011
* CFP:
* Further information:
* Updates:


About UUID

UUID (Universal Usability and Interaction Design) SIG at Faculty of Creative Multimedia, Multimedia University, Malaysia.
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