International Workshop on Internationalisation of Products and Systems (IWIPS 2011): The New Silk Route: Eastern Product and Services, Western and Global Markets

Special Track Call for Papers:

Jose Abdelnour-Nocera – Thames Valley University, UK Masaaki Kurosu – Open University of Japan, Japan Torkil Clemmensen, Copenhagen Business School, Denmark Nic Bidwell, CSIR-Meraka & Nelson Mandella Metropoliton University, South Africa Ravi Vatrapu, Copenhagen Business School, Denmark.

Heike Winschiers-Theophilus, Polytechnic of Namibia, Namibia Vanessa Evers, University of Amsterdam, The Netherlands.

One of the current challenges for HCI as a discipline is addressing the tensions created between local cultures and the assumptions, priorities and values embedded in this discipline. Translating local knowledge into valid and useful HCI tools is not a simple problem, but one that requires re-defining and re-negotiating disciplinary boundaries (and connections) and the subject and object of interaction design. Focusing on local or indigenous awareness and practices in design pushes the envelope in a very exciting way. For instance, the democratic values of equal participation driving user-centred design are not necessarily shared by local communities which prioritize respecting the views of their leaders.  Addressing these gaps requires a fresh look at how diverse disciplines and professions explore and conceptualize the relation between users, designers and other stakeholders.  While the global HCI community has well-defined conceptual and methodological frameworks, there is little research about how local HCI professionals experience, adapt and implement this knowledge, nor how to locate HCI so that it is locally accountable (Suchman, 2002).  To progress this research we must start by better understanding relationships between HCI concepts and methods and their meanings to local and indigenous groups. Universal perspectives on HCI like ethnology and ethnography, e.g., technomethodology (Dourish and Button, 1998), and national culture models (Hofstede, 2001) and activity theory (Kaptelinin & Nardi, 2006) have all had an impact in the design of interactive systems for culturally different users, but the potential contribution of explicitly local or indigenous perspectives, approaches and experiences with HCI, see e.g., (Kurosu et al, 2004), have not become so clear and uniform. Furthermore, the idea of what constitutes a useful and usable system in different cultural contexts remains partially explored at the very least. It is hoped this workshop will further our understanding of these issues and lead to practical recommendations for people researching and implementing HCI at global and local levels.

The topics include, but are not limited to, the following areas:
*Examples of indigenous product design
* Overview of related work in HCI and CSCW (especially portable ICT-related devices and systems);
* Critiques of earlier approaches to design;
* Related work on  participatory design
* Actionable recommendations and guidelines for the conception, design and evaluation of interactive systems from local perspectives;
* Improved methods for the gathering and elicitation of issues when implementing standard  HCI perspectives into local contexts;
* Understanding participatory design as a sociotechnical endeavour in HCI.
Position paper submissions of up to 3,000 words are invited reporting on research or experiences on any of the above topics.  All papers must be written and presented in English and will be peer reviewed by at least 2 reviewers. Submissions will be due in 7 April 2011. It is expected that the best papers presented at the workshop will be developed into a journal special issue in the Journal of Universal Access in the Information Society. Papers must be formatted according to the IWIPS proceedings format (

The aim of the workshop is to present different local and indigenous perspectives from all over the world to lead into an international dialogue on re-framing concepts and models in HCI/Interaction Design.

All participants will receive accepted position papers prior to the workshop. Common issues and threads will be identified at the beginning of the session for participant group discussions. The individual groups will present back to the entire workshop group for further input. In the second half tangible outputs will be defined as a way forward, this could include joint projects, publications, and grant applications.

About UUID

UUID (Universal Usability and Interaction Design) SIG at Faculty of Creative Multimedia, Multimedia University, Malaysia.
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