Oct. 24–26, 2011
The Impact of Technology on Design Research IIT Institute of Design, Chicago

Ever wondered what the world looks like through the eyes of the user at the center of your research? Or why every field trip yields a quadruple amount of imagery without the one shot you’d really need to get your point across? How is it that we constantly struggle to shift our mindset the slightest bit to better match the research subject at hand? Why do some sketches seem to convey an idea perfectly, easy and simple, while some elaborate sketches fall short of being useful at all? Where did that interesting research from last year’s project disappear to, and why do we repeatedly continue to look into the same stuff?

If you have ever bothered yourself with one of the above questions, come along and sign up for one of five great workshops happening prior to this year’s conference:
1. Research Photography with Ben McAllister, Frog
2. Design Improv with Raphael D’Amico, ID, and Byron Stewart, DD+D
3. What4 with Rachel Kaberon, E³
4. Sketching with Mike Roy, MAYA
5. Groundhog Day with Greg Ames and Joel Kashuba, Procter & Gamble

All workshops will be held on Monday, October 24, from 1-5 pm at the IIT Institute of Design (ID), 350 N. LaSalle, Chicago. Check-in for workshop participants will be open at ID, 4th floor, 12–2 pm. We are excited to announce the opportunity for workshop participants to exchange some of their experiences and to get to know other participants and speakers during an intimate reception at ID at the end of the day. Workshops are open only to conference attendees.

We urge you not to miss this great opportunity to flex your design muscles a bit, so register today! Graham Tuttle & Philipp Böhm Co-chairs DRC X October 24 – 26 IIT Institute of Design



About UUID

UUID (Universal Usability and Interaction Design) SIG at Faculty of Creative Multimedia, Multimedia University, Malaysia.
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