Persuasive 2012: Design for health and safety

Persuasive 2012: Design for health and safety
The 7th International Conference on Persuasive Technology
June 6–8, 2012
Linköping, SWEDEN

Persuasive Technology is a stimulating interdisciplinary research field that focuses on how interactive technologies and services can be designed to change people’s attitudes and behaviors. Influenced by areas such as classic rhetoric, social psychology and ubiquitous computing, researchers in this field are typically designing applications for domains such as health, business, safety, and education. The 7th International Conference on Persuasive Technology (Persuasive 2012) will build on the successful prior conferences held at Eindhoven, Stanford, Oulu, Copenhagen, Claremont, and Columbus. The conference will feature the latest insights into how mobile and internet-based applications such as mobile games and social networking sites can be designed to influence behaviors, thoughts, and feelings. The conference is expected to gather researchers, practitioners, and students who are interested in networking, presenting, discussing and reflecting on central themes associated with persuasive computing and design.

Conference themes The general theme of Persuasive 2012 – Design for health and safety – sets a special focus on current societal challenges. Themes of the conference include, but are not limited to:

Behavior change systems for healthy living Lifestyles management technologies Eco/Green persuasive technologies Persuasive design for personal safety Mass persuasion and safety Smart environments and augmented reality for behavior change Mobile and ubiquitous persuasion Motivational technology Design for education and learning Robotics and persuasion Security and privacy Persuasive design and innovation Methods, metrics and measurements in persuasive technology Social and organizational issues Theoretical foundations of persuasion Ethics of persuasive technology e-Interventions for addictions Evaluation of persuasive technology Persuasive Technologies in inclusive ICT Business models for persuasive systems

Formats and submission We accept submissions as full papers or posters. Full papers are limited to 12 pages in Springer’s LNCS format. Posters are limited to 4 pages in Springer’s LNCS format. Papers and poster submission accepted for publication will appear in the Lecture Notes in Computer Science Series from Springer Verlag (see

The electronic submission of the full paper or the poster in PDF format must be received on or before January 6, 2012. All papers must be submitted through the conference web page ( To support the blind review process, you need to prepare an anonymous version of the paper with author names and affiliations removed. In case you have any problems with the electronic submission, please contact the conference secretariat as early as possible (for contact information, see conference web site

The organizing committee also invites workshop, tutorial, and panel proposals in the field of persuasive technology.

Key dates
Paper submission: January 6, 2012
Author notification: February 10, 2012
Final version submission: March 9, 2012
Author registration: March 30, 2012
Poster submission: February 17, 2012
Workshop, tutorial, and panel proposals: February 10, 2012
Conference: June 6-8, 2012

Conference chair Magnus Bang, Linköping University, Sweden
Department of Computer and Information Science Linköping University SWEDEN
E-mail: magnus.bang[at]

About UUID

UUID (Universal Usability and Interaction Design) SIG at Faculty of Creative Multimedia, Multimedia University, Malaysia.
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