Design & Emotion Conference 2012: Out of Control

8th International Conference on Design & Emotion
London 11–14 September 2012 

The organising committee of the 8th International Conference on Design & Emotion is very pleased to invite you to participate in this conference.

This conference is a forum held every other year where practitioners, academics and industry leaders meet and exchange knowledge and insights concerning the cross-disciplinary field of design and emotion.

We are looking for researchers, academics and practitioners to submit proposals.

Theme & Topics
While Design & Emotion is the overarching focus of the conference–allowing us to consider all aspects of the relationship between human experience and design understood in its widest senses–the theme this year is “Out of Control”.

For a number of years, uncertainty, crisis and chaos have been keywords describing the experience of many of us. A world driven by uncertainty, crisis and chaos demands different responses from design (as a community, a practice and a process). On one hand we can mitigate against these designing systems which can withstand, or manage, the challenges they produce. Here there is a focus upon design as a “problem-solving” activity. On the other, we can use them as springboards to a creative future.

In this way, design as “opportunity mapping” becomes important.

We would like to encompass both of these approaches to design and to examine how they impact upon, or are generated by, the whole spectrum of human emotion experienced at the macro (socio-cultural), micro (personal), meta (philosophical), processural (methodological) and strategic levels.

This conference is open to any theoretical, empirical or methodological work on Design & Emotion and we are particularly interested in receiving papers from researchers, academics and practitioners in the following topic areas (though they are by no means exhaustive and other work relevant to the theme will be considered):

Socially Responsive/Responsible Design
Design for Behavioural Change
Design & Space/Environment
Design for Digital Media
Corporate Social Responsibility

Design & Identity
Design & Well-Being (incl. food, healthcare & love) Design & Illusion,
Fake & Fraud
User Experience (inc. Human Factors & HCI)
Experience Design

Design without Emotion
Design, Affect & the Materiality of Experience
Design, Magic & Enchantment

Research Methodologies
Theoretical Foundations
Empirical Approaches

Design & the Future (foresight/trends) Designing Services Business Experience Branding


Full Papers are expected to contribute widely applicable long-lasting knowledge to the discipline. Accepted papers will be presented in the conference programme and published in the proceedings. The paper length is a maximum of 12 pages (appr. 4,000-5,000 words plus figures and tables) in the specified format, which will be detailed on the website (including a template).

Short Papers (Posters) are expected to describe research that is more appropriate for the interactive poster session. The paper length should be a maximum of 5 pages (appr. 2,000 words plus figures and tables) and an additional page containing a full-page image of the poster in the specified format for the publication in the conference proceedings. The first submission requires a short paper manuscript without the poster page.


Case studies are invited for submission to present design projects that address issues and insights in design and emotion, or to communicate and discuss your approach to enhance emotional effects. These must include a summary description in a maximum of 5 pages (approximately 2,000 words) in the specified format and a maximum of 30 slides illustrating the design, design process and use.

Workshops & Masterclasses of either a full or half-day will be held on 11th September 2012 prior to the main programme of the conference. The purpose is to provide a platform for presenting and discussing novel ideas and emerging issues in a less formal way than the conference itself. The format of each workshop/masterclass is to be determined by its organiser, but each one is expected to include ample time for general discussion.

Submission and review processes will be handled by our conference system. All submissions will go through a blind-review process with at least two reviewers considering each proposal. All submissions accepted in the second review will be asked to submit the final manuscripts in the camera ready format. The detailed authoring guideline will be available on the conference website.

Important Dates
1 February 2012: Papers & Case Study submissions

15 April 2012: Notification of Acceptance Papers and Case Studies

1 May 2012: Workshops/Masterclasses submissions

15 May 2012: Final Paper submissions

1 June 2012

Notification of Acceptance Workshops/Masterclasses

15 June 2012: Final Acceptance

15 July 2012: Early Registration

11 September 2012:Workshops/Masterclasses: 12–14 September 2012

Conference: Please direct all enquiries to the following


About UUID

UUID (Universal Usability and Interaction Design) SIG at Faculty of Creative Multimedia, Multimedia University, Malaysia.
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