UUID Research Methodology Series
UUID SIG has been having its monthly Research Methodology Series session all these years.
Research topics are mainly shared and presented by UUID Members. For anyone who are interested to attend the monthly talk or share your research topic, you are welcome to join us.
(27 February 2014) Prof. Dr. Deana McDonagh from School of Art and Design, Beckman Institute of Advanced Science and Technology, University of Illinois Urbana-Champaign, USA, and also External Examiner for Interface Design Department, was invited to deliver a talk on ‘The Role of Empathy in Supporting Effective Design Outcomes’.
As an inspiring TED-talk speaker, and design entrepreneur, she shared how important the role of empathy in supporting design decisions for design process. In her talk, she gave plenty examples of designing with the thoughts of people with body-disabilities such as visually impaired, elderly with arthritis, wheel-chair users, and so on.
The talk was held at K-Space at Faculty of Creative Multimedia, MMU.
Professor Deana McDonagh @ Postgraduate and Research Dialogue
(27 February 2014) Professor Deana McDonagh was invited to have a research dialogue with all the postgraduates and researchers followed by her Empathy Design talk.
It was fruitful discussions for researchers and postgraduates having some timely discussion and concerns about their research work and postgraduate studies. Many members from UUID SIG mainly attending the postgraduate dialogues with Prof. McDonagh to clarify some thoughts on their research journey.
UX Awareness Talk
(18 February 2014) UUID SIG and Interface Design (ID) Department co-host with MDeC (Multimedia Development Corporation) to run a series of UX (User Experience) Innovate Program. The first event was UX Awareness Talk to create UX awareness and to inculcate UX culture by transforming UX culture in the product development process in the organisation/company itself.
User experience (UX) is one of the most prominent aspects of technology-driven products today, with the apparent consensus being that premium experience resulting in positive user response is critical to a product’s success.
- UX (User experience) encompasses all aspects of the end-user’s interaction with your company, its services, and its products. A great user experience meets the exact needs of the customer, without fuss or bother, simply giving customers what they say they want. UX is the: what, when, where, why, how, and who of a product. Pretty much everything that affects a user’s interaction with that product.
- Statistic has shown that 97% of websites fail at UX. Websites that fail UX suffer from frustrated users and poor conversion rates – but with the right UX team, the development process can be more productive..and more profitable.
The current UUID SIG Chair, Chui Yin Wong, was invited as one of the UX speakers, and also help to organise the talk. She talked about Designing User Experience, sharing about the UX tools, processes and methods implemented for UX culture in the product development process. Other speakers are: Jason Khong from Apptivity Lab, Walter Wong from Gain Secure, Kelvin and Dr Ho from SDS Associates, and Izwan Ismail from VLT.
The talk was held at Cyberjaya Community club, attracting over 200 participants from various companies, universities and individuals attending the event.
(More details can be found at: http://www.mscmalaysia.my/programmes/innovate-ux-awareness-program)
Interface Design (ID) Career and Industrial Talk on UI-UX Practice
(2 January 2014) UUID SIG joint together with Interface Design Department, Faculty of Creative Multimedia, Multimedia University, hosting the ‘Interface Design (ID) Career and Industrial’ talk on 2 January 2014 at ID studio.
Due to time constraints, there were 5 companies sharing their UI-UX (user interface and user experience) practices and methods in their organisations. The companies listed are Jobstreet, Gain Secure, MyTeach, Agmo Studio and Pensonic.